Network marketing is one of the most popular business models in the world. Every year, billions of dollars change hands thanks to network marketing. As a network marketer, creating an effective lead capture page is a great way to increase sales and recruiting opportunities.
If you’re a beginner in the world of network marketing, learning the importance of a lead capture page, and using one, is the most crucial step that you will ever take in your online business.
A lead capture page is a website that you direct people to, usually from another site or by email, that outlines your product, service or business opportunity… ….. It is made to tease the visitors of the site and show only the good and important parts of the site making the visitor wanting more. It catches the attention of the reader making them want to go deeper into the site to find out more information. The goal of the site is to generate interest in what you are offering to the point where they provide you their contact information so that they can learn more.
The Lead Capture page usually contains a small box or a form where we can enter our name and email address. After this step, the reader has then become what we call the lead. The person has already taken time to view your page and is now interested in learning more about what you have to offer.
THE BENEFITS OF CAPTURING YOUR OWN LEADS vs. PAYING FOR LEADS
- COST - Generating your own leads can save you a lot of money if you spend the time to setup some solid advertising campaigns. You won’t have to pay vendor costs or commissions. Cost to generate your own leads will be tailored to your advertising, Lead Capture page, and email/autoresponder service.
- QUALITY - When you are generating leads of the highest quality and you have semi-decent skills at speaking with them you will need less of them to enroll a new business associate. This saves you time and saves you money.
- ATTRACTION MARKETING – Leads that you have generated on your own are usually much more responsive than leads than those that you would have purchased from a leads vendor.
How many times have you heard of the phrase “the money is in the list” or “the fortune is in the follow up”? A lead capture page functions as your bait. First impressions last, and you should keep in mind that your lead capture page can make or break your marketing success. If done properly, this page can literally convert your leads into paying customers. Cha ching!
Write a compelling, benefit-oriented headline and support it with several bullet points that prove you can deliver on your promise. Some very effective lead capture pages also use short video sales messages. You might consider this approach if you’re comfortable making video. Remember, the end goal of having a Lead Capture page is to make a sale, so take your time and do a good job of writing persuasive copy.
Create lifetime customers through your Lead Capture page.
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